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VA STARTER
Kit
Empowering future VAs to design a life and business that is both profitable and fulfilling.
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A Career with Endless Benefits
The VA Starter Kit is our signature course for both beginners in the online space and those who are ready to raise the bar and are tired… tired of applying to fruitless low-paid gigs on Upwork, tired of working with clients who aren’t committed to your value. We teach you the stuff that’ll set up you with strong foundations for long-term business success, whether you just want to work from home or want to travel the world!
Virtual Assistance is a profession that is ever-growing in demand, so whether you’re after more autonomy, uncapped earning potential, no max holiday limits or you just want a change from the desk view, this really could be your ticket to freedom.
What Students are Saying…
What’s Included?

interactive worksheets

VIDEO TUTORIALS

COMMUNITY & SUPPORT
Everything you need…
… and nothing you don’t.
The VA Starter Kit is the best place for VAs and digital service providers to find their feet and THRIVE. We don’t have anything in this program that is ‘filler’ content. We provide you exactly what you need to succeed as a VA/Freelancer. Including a kick-ass community that has your back.
We know that your success is based on you having a solid foundation and marketing plan for your business – often the easiest part is doing your client work! You can learn a lot by doing it for yourself as a business owner, and on the job.
Over the years we realized a very clear pattern, that most VA and freelance businesses fail due to poor business planning. This program focuses heavily on the business side of things, from how to find, communicate with, and keep high-quality clients, to contracts, setting boundaries, pricing and marketing yourself in an ongoing and innovative way. Our support community is a place where you’ll find endless inspiration and friendships that’ll be by your side at every stage.
This program is not only packed with everything below, but it’s also updated to include important additions as and when they become necessary, often by popular demand from the community, at no additional cost to you!
What’s Inside?
✓ How to optimize your workspace
✓ A list of 75+ of the best Facebook groups to help you get visible NOW!
✓ Swipe files for VA contracts and terms & conditions
✓ Learn how to conduct your first conversation with prospects
✓ How to create engaging content for your business
✓ Training on how to gain immediate visibility as a VA
✓ How to talk money with prospects with guest expert Jade Jemma
✓ Discover skills you already have and can get paid for
✓ How to effectively use Google Apps for business
✓ Graphic design tools and skills module
✓ Money magnetism RTT session (this is SO powerful!!!)
✓ All the best resources for specialized areas (e.g. copywriting)
✓ Learn how to make your clients LOVE you and never leave
✓ Learn the three ways you can price your services
✓ Learn the DNK pricing method that wins the client every time
✓ Learn how to track your time and produce beautiful reports
✓ Help figuring out who you want to work with and how
✓ Access to my match-making directory with opportunities to be selected for jobs
✓ LIFETIME access to all content INCLUDING all future updates and additions
✓ 6 Months access to our Inner Circle Facebook family
Become part..
...of the Inner Circle
When you invest in The VA Starter Kit, you also gain 6 months free access to our incredible support community, The Inner Circle, to fuel your success early on. You'll learn, collaborate, make friends, have tons of fun and feel unequivocally supported during the most important steps of your VA business path.

What's goes on in the Inner Circle?
- Daily motivational themes
- An intimate community to rely on throughout your career
- Pop-up coworking
- Zoom socials - student organized digital conferences
- Q&A live sessions with Hannah every 2-3 weeks
- The most relaxed but productive family of VAs to support you always
- Monthly self-care sessions
- FRIENDSHIPS!
- GIFS AND UNICORNS!

Live Q&A Sessions with Hannah
Hannah is really an open book so not only do we cover VA and freelance business topics, but also the ups and downs of working for yourself. It doesn't get more real than over in the Inner Circle. Some classic Q&A moments: random hot seat invites from Hannah, Hannah falling in a lake live and cartwheel challenges!

👑 The Presidency 👑
Inside the Inner Circle we have an optional fun and educational experience for students. Members can nominate themselves, or another, for the 6 week Inner Circle presidency. During their presidency, the elected candidate has full reign to implement fun initiatives for the group, to support their peers and gain invaluable community management experience - resulting in a testimonial from myself and a platform from which you can make yourself known for collaborations and opportunities! The presidency makes for a unique, collaborative community where no one is left behind 🙂

Popup Co-working
The coolest thing about the Inner Circle is our members! They really take ownership of this community like no other. A recent addition to the group is the occurrence of digital co-working. This has proved insanely beneficial for many members who are getting way more work done with an extra layer of accountability. That's the fun part of being in this group, it's ever-evolving to meet the needs of members at any time.

Monthly Self-Care Sessions
Our resident self-care guru, Kim Gorchs, conducts beautiful, relaxing and restorative self-care sessions for the Inner Circle community. We know that when you become a business owner, it's easy to neglect your physical and mental health while you move forward with excitement. We have always encouraged a holistic move into a career by design, and in order ot fully embody this notion, Kim jumped on board and people LOVE her sessions. Expect yoga, meditation, breath work and plenty of different techniques to help bring you into balance.
And you get ALL of this for 6 months at no additional cost.
We believe in the power of community when working online, and we are ready to welcome you in with open arms. After 6 months, if you decide to stay on (most do) you'll be presented with options for a fair sliding scale monthly contribution to enable us to keep putting on awesome stuff for you all! There's endless power in having this network, from job opportunities, collaborations and access to experts to answer your questions every step of the way.
Real-life
Meetups & Events
The folks over in the Inner Circle have formed amazing friendships and professional collaborations in a short space of time – and they’re waiting to welcome you in!
In 2018 alone, I personally met with DNK Starter Kit students 39 times – and that’s not counting the student-led meetups across the globe that occurred without me (how rude haha). From Budapest, to Bangkok, Mexico City, NYC, Lisbon and beyond – we’re sprinkled all over the globe. If adventure calls you, they’ll be somewhere to share the experience with.
If you’re after real, living people to support you on your VA and Freelance journey – but also people you could have hangouts and vacations with as you delve into the nomad space. We are your people.
Full Curriculum
Module 1: Workspace Setup
- Introduction (0:50)
- Clean Computer, Clean Mind – for PC Users Only (2:33)
- Google is Your Friend – Part 1 (10:31)
- Google is Your Friend – Part 2 (10:20)
- Secure Password Sharing (8:16)
Module 2: The Foundations
LESSONS IN THIS MODULE:
- Introduction
- Your Who, How and Why (3:05)
- Explore Your Why
- Identify Your Existing Skills
- Your Ideal Client & You
- Naming Your VA Business
- Optimizing Your Personal Profiles
- Why You Need a Facebook Business Page (2:53)
- Creating Your Page (6:07)
- Canva & Mobile Responsive Cover Image (10:03)
- Facebook Page Cover Template & How to Use it
- Sourcing Shareable Content
- QUIZ!
- Introduction to Relationship Marketing
- 75+ Facebook Groups to Grow Your Biz (1:09)
- Introductions for Impact
- Reaching Out to Your Existing Network
- QUIZ!
- Practice Your Declaration on Real People – Final Fioundations Task
- Bonus: List of Free Stock Photos
- Bonus: How to Identify Any Color on Your Screen Quickly! (2:16)
- Bonus: How to Quickly Identify Any Font on a Website (1:11)
- Bonus: LinkedIn Tips with Sami Gardner (36:56)
Module 3: Client Communications
LESSONS IN THIS MODULE:
- Overview (1:49)
- Essential Voice & Video Tools & Apps (6:33)
- Zoom Essentials with Monika (18:25)
- Discovery Calls – What, Why & How (5:12)
- Pitching Like a Pro with Jade Jemma
- Discovery Calls – Questions You Need to Be Asking
- Discovery Calls – Challenge
- Time Tracking (2:48)
- Start Slacking: The Best Tool for Day to Day Communications (22:31)
- Project Management Using Trello (16:57)
- Swipe Files: Contracts & T&CS
- Client Retention Strategies
- How to Avoid Job Scams
- Dubsado, a CRM for Virtual Assistants (45:46)
- BONUS VIDEO: Client Perspectives (57:46)
Module 4: Money Matters
LESSONS IN THIS MODULE:
- Three Pricing Models (7:37)
- The DNK Pricing Strategy To Win Clients Over
- The Hourly Base Rate Calculator
- Your Skill Level Should Reflect in Your Rates – Benchmarks
- Getting Paid Made Simple (8:11)
Module 5: Clients on Demand: Ways to Land Awesome Clients
LESSONS IN THIS MODULE:
Networking Know-how for In-Person Events
Applying to Remote Jobs Posts as A Freelancer/VA
Applying to Job Advertisements on Social Media
Your Immediate Network aka The Pool Method
Module 6: Content Creation & Marketing for VAs & Freelancers
LESSONS IN THIS MODULE:
Introduction (0:23)
What Is Content and Why Is It SO Important? (1:01)
The 3 Content Commandments
On Topic: Discovering YOUR Best Topics
The Content YOU Need to Be Creating
Staying Current: Newsjacking
Module 7: Tools & Resources
LESSONS IN THIS MODULE:
Copywriting and eBook Tools & Resources
- Graphic Design Tools and Resources
Audio/Podcasting Tools & Resources
- Video Tools and Resource
Module 8: Graphic Design for VAs
LESSONS IN THIS MODULE:
Graphic Design Basics
Canva with Monika
Adobe Photoshop with Alicia
Adobe Illustrator with Alicia
Livestream #replay Vault
LESSONS IN THIS MODULE:
Hiring Your First Virtual Assistant Intelligently & Ethically
Pop-Up Resume Overhaul with Taylor Lane
3 Simple Client Retention Strategies for Freelancers
The Power of Personal Branding with Conni Biesalski
How to Build an Instagram Page that Turns Followers into Clients
Tips to Boost Your LinkedIn Profile with Sami Gardner
Starting Your VA Business from Scratch – What You DO and DON’T Need (59:31)
Bonus: The Fear Mastery Set with Nicole
LESSONS IN THIS MODULE:
- Introduction (0:48)
- The Science of Fear
- Overcome Your Fears: Mind Journey
- Overcome Your Fears: Conquer Your Fears Journal Instructions
- Overcome Your Fears: Conquer Your Fears Journal
- Resource: Meditation Apps
Bonus: The Community
LESSONS IN THIS MODULE:
- Join the Inner Circle
- Register for Job Matching Opportunities
- Make Money with DNK
I started my journey to become a freelancer in 2017. I have learned not to undersell myself in that time and by June 2019 I started making €7500 a month on a six month contract that has already been renewed twice I am feeling very valued by the company I work with and it feels much more like a partnership than a classic employer-employee relationship. It has also given me soooo much freedom to work from wherever I please The DNK community is very valuable to me!
Hannah’s course is well thought out and the approach is professional as well as being friendly and supportive so that everyone feels comfortable enough to take the leap. I think there’s a lot of noise out there but this is a bankable bet if you’re looking to get started.
Packages & Pricing Plans
The VA Starter Kit:
Four Monthly Payments
£95
per month for 4 months
The VA Starter Kit:
Two Monthly Payments
£179
per month for 2 months
The VA Starter Kit:
One Time Payment
£349
The Legacy Bundle
Four Monthly Payments
£165
per month for 4 months
The Legacy Bundle
Two Monthly Payments
£325
per month for 2 months
The Legacy Bundle
One Time Payment
£649
What’s inside the Legacy Bundle?

WordPress Kit £249
Build your own VA website with this step by step course from Hannah & Monika. Includes the Divi theme (£150 value alone) and equips you with the skills to offer web support to your clients! Win win!

Sales and Marketing Mastery Workshop £30
Learn the difference between sales & marketing, various avenues to market your business based on your niche and some important sales tips. One of our most popular classes to date!

Contracts+ Bundle £39
Making your life easier with 3 variations of contracts for different payment scenrarios. We have a service sheet that can work as a quick way to showcase your offers to potential clients and a proposal template too!

Twitter Mastery £39
Delivered by social media queen Katie Tovey-Grindlay, this mini course take your through using Twitter for business with some extra cool hacks for getting media mentions too!

Niching Masterclass £30
Ahhh niching, the thing we all struggle with at some point. This in-depth masterclass wll go through all the reasons why niching is important then some strategies to niche like a pro!

Facebook Networking Bundle £25
Includes an extensive ebook covering insider tips on how to use Facebook to build a bountiful business network which gets you more leads, referrals and money!

Lifetime Support £279
Our Inner Circle is where it’s at. Gain lifetime access to Q&As, community, support and fun on your VA journey – the whole way!

VA Starter Kit £449
…And of course, the big show-stopper, our VA Starter Kit program and all it entails as detailed on this page 🙂
FAQ
At DNK, we are committed to your continued success and want you to feel confident about your choice to invest in this program.
Here are some common questions we receive regarding the VA Starter
What are the requirements for this course?
A laptop, WiFi connection, and desire to become a VA with a thriving business! A basic understanding of how to use social media is helpful.
When can I start working as a VA?
Essentially you could get started as soon as you’ve completed the 5 Day VA module, and we recommend it! This course will help you realize your existing skills and how you can get paid for them now!
What if I need extra support?
Our support community is full of amazing VAs who are at the ready to help newbies, along with myself and guest trainers. If you need one to one help I am available to provide one-off sessions.
Are there any age restrictions?
Absolutely not! We are inclusive of all ages, genders, religions sexual identities and races!
How is the course delivered?
You’ll gain access to your own learning portal where all your course materials are held. There is also a private Facebook community where our VA family hangs out day and night. This is a self-paced course and you have lifetime access to all content. People often refer back to course content throughout their career as needed.
Ready…
…to get started?
Who is Hannah Dixon?
Hannah Dixon is a Business Mentor and Strategist who has helped over 9500 people create location independent lifestyles through freelancing & entrepreneurship. After 12 years of continuous travel, she is considered a “digital nomad thought leader” and an expert in all things virtual assistance. She talks on stages internationally on topics such as 'Embracing Your Weird', Ethical Outsourcing, Digital Nomad Life and Freelancing. You can usually find Hannah in a hammock eating a burrito.
