Through my experience of training so many new VAs, I know that naming their business is the biggest cause of procrastination. In order to see success quicker, you have to be willng to make decisions in those early stages. This is why I recommend branding under your own name and it’s what I teach in The VA Starter Kit as a good first step.
This is the easiest and most straightforward way you can start advertising your new business. Your name + VA/Virtual Assistant/what you’re freelancing in (ie Copywriter) = your business name. You could also use a variation of your name, first and/or last, and a fun or witty extension. For example, one of my students is called Morelle and she started with ‘Morelle Support’. It’s cute, witty and uses her name.
You don’t need to muddle about, you can literally just name yourself and get on with finding clients by starting out this way.
Self-branding is awesome because:
There’s only one you
You can make your personal brand as unique as you are.
Want to brand with every color of the rainbow? Go ahead, my friend.
Adopt a fox as your mascot? The world is your oyster.
Talk obsessively about your love of Harry Potter? Your target audience is out there.
Present as the clean, cool, crisp professional you are? You got it, dude.
Whatever makes you YOU. When you brand as yourself, you can literally make your business anything you want it to be.
There’s room for growth
Say you’ve chosen to brand your name plus VA/Virtual Assistant/Freelancer/Witty variation or role of choice. This is awesome and it lets your potential clients know that you’re working online and roughly what you’re doing.
I’d recommend that when you buy your domain name and build your website, that you buy just your name.com. This way, if you decide you no longer want to advertise yourself as a virtual assistant, you don’t have to completely rebrand or get a new domain name.
For example, if I were to start my brand off as ‘Hannah Dixon Virtual Assistant’, I’d buy a domain that was simply hannahdixon.com. That way, when I move away from VA services, I don’t need to rebrand. I can simply start offering my VA training on the same website.
People will automatically know it’s you
Self-branding gives no question to who the business belongs to!
The reason for this is that people will immediately associate your business name with you. Whereas (for example) Digital Nomad Kit is more generic than Hannah Dixon Virtual Assistant.
“Oh yeah! Hannah Dixon? She’s a badass VA!”
I also think that when people work with virtual assistants it’s a very intimate, yet professional, relationship. When you self-brand you’re opening up, showing the world who you are and building trust. People by from people, so show up as your glorious human self!