I woke up recently with an idea, an idea that was born from reading way too many posts across numerous freelancer and entrepreneur communities from really smart and talented people who were struggling to land clients. I thought long and hard about why they struggled so much. I looked at their profiles, I checked their websites, I stalked them a little. And it dawned on me: they were simply not doing enough.
Not doing enough when you’re motivated to land clients seems counterproductive doesn’t it? But I get it. When you have the whole internet at your fingertips you can become paralyzed with the daunting task of simply getting started. It’s overwhelming knowing what to do!
The thing is – you need to do things, on a regular basis, that will help you move toward your goals.
Your goals presumably being landing awesome clients and having financial security and all the perks that come along with that.
My idea was simple:
What if I rounded up a group of people who would commit to taking daily tasks with me for a short period of time, but just enough time to see results? Just enough time to build a good and consistent habit of showing up in our businesses. What if we could turn our fortunes around through the power of accountability and armed with concrete, useful things to do each day? How incredible would it be if we got all these people into a habit of doing enough?
And so, 15 Days, 15 Ways: A Client Acquisition Experiment was born that morning.
We ran the beta round of this experiment in January 2021 and the results were mega. We had clients being landed in every direction, we had collaborations people never imagined coming to fruition and we had what we needed to know to fully and confidently run this experiment to the masses: the knowledge that it works. That if you show up for 15 days and take daily action toward your goals, as suspected, results would be achieved.
Obviously, the ultimate goal of this experiment is for you to land first or new clients, but I am certain that the wins will be varied, from brand awareness, confidence in your business and direction, collaborations, media wins, and more. I don’t see that there could be any negative consequence of showing up and taking consistent meaningful action in your business!
This is to…
- Get you to commit to what it takes to make this work
- Find a path to clients that feels true and easy for you
- Streamline your client acquisition efforts
- Stay consistent and develop discipline through following a structure
- Establish an ‘in your business’ routine with accountability
- Land clients, duh!
So that’s what this is. An experiment to see what we can achieve together in just 15 days.
This experiment really helped me believe more in myself, get out of my comfort zone and realize that it’s not such a big deal to put yourself out there when you have the right tools, ideas and a supportive community to rely on. My biggest win from taking part in the experiment is that I got more confidence in myself, I opened myself to possibilities that I thought are only available for other people. So, for the first time, I was part of some amazing experiences: I recorded my first podcast interview, I was part of a biz bundle and I was a presenter for an online event. And from now on, this can only go better! Thank you so much, Hannah!
Join the experiment!
DATES: APRIL 12 – 30
Wait, that’s more than 15 days!!!
You betcha it is, you’ll be taking daily actions on Mon-Fridays only, leaving weekends to rest, because #selfcare #boundaries #worklifebalance
The actions you’ll take each day won’t take very long, and you won’t need to be around at any specific times. We’re going for consistent small steps to achieve your goals.
A few days prior to the start date you’ll get a workbook from me detailing 15 methods you can implement right away to help you land clients. Each way will give you clear instructions on how to best put it into action.
Yep. But don’t worry, I’m only asking you to choose and commit to 5. Because I also want you to get into the mindset that you don’t need to do ALL THE THINGS and be in ALL THE PLACES and that you can and should take a more streamlined focus on your business.
HOW TO CHOOSE?
Oh yeah, I have you covered there too. I’ll be providing you with an ‘Identifiers’ sheet, this is to help you understand which methods might suit your personality, goals and target audience best. Ultimately, it won’t matter too much which you choose though, because…
WHAT ABOUT THE OTHER 10 WAYS?
I’m creating a success tracker sheet for you too. This will help you stay accountable to taking your daily actions, but also give you a good indicator of what’s working and what’s not. This means at the end of our 15 days together, you can toss what’s not, and utilize any of the other 10 ways to try out for your business too. Cool right?
WHAT IF I ALREADY KNOW SOME OF THE WAYS?
You probably will. Awesome. Now is the time to implement them in a structured way, if you had been, you probably aren’t checking this experiment out 🙂 By the end you’ll be kicking yourself for not implementing consistently before!
Getting clients is mastering marketing, and marketing often needs revising and refining. This experiment is an education is just that.
BUT WHO EXACTLY IS THIS FOR?
Coaches, Virtual Assistants, Freelancers – basically any digital service providers seeking new clients.
This experiment was fun and opened my eyes to new possibilities. It helped me gain new connections and face my fear of visibility. Thank you Hannah and Team DNK!🥳
Join the experiment!
- 15 Ways workbook with details on how to effectively use each method
- ‘Which ways for me’, identifiers sheet
- A group atmosphere (Slack channel to drop in and share wins and what we’re doing, in the last round attendeed loved using it also as an engagement pod)
- A success tracker to track whats working and what’s not so you can act accordingly
- Motivation from me and the other experimenters along the way 😎
JOIN THE 15 DAYS,15 WAYS EXPERIMENT NOW!
…join the experiment!
The experiment helped me understand the importance of getting yourself out there. And because there’s 15 different ways, there’s something in there for everyone.
The experiment helped me figure out which methods work best for me. I got better at engaging with my target audience and it gave me new ideas to find clients.
I gained more followers on my social media profiles, got more engagement on my posts, had a great discovery call with potential for the future and landed a new client! I also wanted to add that the community support is so uplifting and motivating.
Who is Hannah Dixon?
Hannah Dixon is a Virtual Assistant Coach & Match-Maker running one of the largest and longest running VA training platforms, Digital Nomad Kit. She’s trained over 12,000 VAs who go on to work with top entrepreneurs and thought leaders.
Hannah focuses on creating standards of excellence in the remote work space with regards to ethical pay, diversity, and creating meaningful communities. This has elevated her position as the go-to person for hiring ethically and intelligently.
After 13 years of continuous travel, she’s a staple in the digital nomad scene and has been featured in The James Altucher Report, iNews, Thrive Global, DNX and numerous other media outlets and stages on travel and entrepreneurship.
You can usually find Hannah in a hammock ‘window shopping’ for tech she doesn’t need.